Best Teeth Whitening Toothpaste [2018]

Teeth whitening is the process to maintain the white color of one’s teeth using several techniques like bleaching, laser therapy, veneers, bonding, etc.

However, one of the most popular, easily available, hassle-free technique to whiten teeth is the use of teeth whitening toothpaste.

We are spoiled with choices of Teeth Whitening

But, we are spoiled with choices of Teeth Whitening toothpaste in the market. Which one to buy is the question.

It should be noted that not all teeth whitening toothpaste are equally good. Some may take weeks to show their effect while some may start working in a few days.

Thus choosing a teeth whitening toothpaste is not as easy a task as it seems.

So we have carefully developed the list of top 10 teeth whitening list for you.

This list not only considers the popularity of toothpaste but also user comments and ingredients too while rating them.

Before the rating, a quick overview of what is a teeth whitening toothpaste and how it works. If you already know about it, please skip this section.

What Are Teeth Whitening Toothpastes?

The toothpaste which helps in lightening and whitening the color of teeth are called teeth whitening toothpaste.

They mainly work on the surface i.e. they clean or de-stain enamel to slightly whiten the teeth, however, they cannot change the natural color of the teeth (that determined by dentin).

These toothpaste consist of mild abrasives ingredients (like silica) that gently rub and polish the surface of teeth to remove stains and expose a brighter enamel.

Along with that, they have special chemical agents that help in breaking down of stains and further polish the teeth.

Whitening toothpaste may also contain a low dose of hydrogen peroxide, a bleaching agent used in dentist’s office for teeth whitening or Carbamide peroxide which breaks up into hydrogen peroxide and has a bleaching effect.

It should be noted that overuse of teeth whitening toothpaste may cause sensitivity and/or irritation in the mouth.

If the abrasive is really strong, the enamel may get eroded and expose dentin, not only leaving teeth darker in shade but also cause other teeth problems.

Yet teeth whitening using toothpaste is the best and cheapest way to achieve that goal.

How Do Whitening Toothpastes Work

How do Whitening Toothpastes Whiten Our Teeth

Teeth whitening toothpastes can be used just like any other toothpaste.

It is an inexpensive and effective way to maintain teeth free from surface stains after undergoing other more lengthy procedures.

Teeth whitening toothpastes contain a mild abrasive like silica that can remove stains that get deposited on teeth enamel.

It can also polish up our teeth and maintain that sparkling white smile.  

Some teeth whitening toothpastes will contain small amounts of hydrogen peroxide and this will improve whitening effects.   

Teeth whitening toothpastes are great adjunct treatments and can be used with whitening strips or whitening trays and after a laser teeth whitening procedure.  

All whitening toothpastes will contain:

  • Mild abrasives that can polish teeth
  • Chemicals that get rid of surface stains

The following are some of the ingredients that can be found in whitening toothpaste.


Common abrasives used in whitening toothpaste are silica and calcium carbonate.

They are mild abrasives that can remove stains and plaque but not so rough that they damage tooth enamel.

Hydrated silica is got fro silicon dioxide and is safe to use on teeth to remove stains.


Hydrogen peroxide is the most commonly used whitening ingredient.

This is a bleaching agent that also has anti-microbial effects. It is effective in treating both extrinsic and intrinsic stains for it can penetrate teeth enamel.

This or carbamide peroxide is the commonly used bleaching agent in most whitening products.

Carbamide peroxide contains a combination of urea in an aqueous solution along with hydrogen peroxide.

Blue Covarine

This is a chemical that is meant to hold fast to our teeth’s surface and offers an optical illusion of whiteness.

Teeth appear less yellow and using whitening toothpaste that has blue covarine means that you get the immediate effect after the first brushing.

Fluoride (Sodium Monofluorophosphate)

Sometimes, whitening toothpastes can also contain fluoride. Fluoride is a chemical that is found naturally in foods, soil and water. It can also be synthesized in laboratories and used to make toothpastes and mouth rinses.

Fluoride can protect our teeth against cavities and plaque buildup. It is used in whitening toothpastes to reduce the sensitivity of bleaching gel.

Sodium Tripolyphosphate (STP)

This chemical can prevent plaque formation by slowing growth of crystals.

Higher concentrations of STP can even prevent the formation of stains by breaking down calcium and surface protein molecules. This makes stains easy to remove.


This is an enzyme that breaks down protein. It can sometimes be used in whitening toothpastes along with citrate to remove extrinsic stains.


This is a new formula that contains baking soda along with 16 other ingredients and can be found in some whitening toothpastes.

Calprox can dissolve protein pellicles that form on our teeth. Pellicles are formed when plaque, bacteria and food combine to bond on our teeth and discolor them.

Sodium Bicarbonate

This is a safe ingredient that can whiten teeth for it is a mild abrasive. It can even neutralize mouth acids therefore preventing bad breath.

Potassium Nitrate

This is used in whitening toothpastes for it can reduce sensitivity caused by bleaching gels. It can also protect our roots and gums.

Polyvinylpyrrolidone (PVP)

This is a chemical that prevents stains from forming on teeth.

Most whitening toothpastes will combine a few of the above ingredients.

Always take manufacturer’s recommendations when using any whitening product for overuse can harm the tooth enamel.

Choosing a whitening brand that has the approval of a government organization – e.g. American Dental Association – means that you are getting a reputed product.

Teeth Whitening Toothpaste – Benefits and Issues

Should You Use Teeth Whitening Toothpaste_

At-home teeth whitening products and systems are available at the local store or at online websites.

Popular among these are teeth whitening toothpaste, gels, trays, rinses, and strips.

Teeth whitening toothpaste is meant to remove extrinsic or surface stains.

It is also called a surface whitener.

These contain mild abrasives like silica or compounds that can remove stains formed on the tooth enamel and also act as a polish if they contain an additional chemical or polishing agent.

If you get such toothpaste, it can effectively remove surface stains and prevent yellowing of teeth.

They can whiten teeth by one shade.

Teeth whitening toothpaste is considered a great way to maintain a newly whitened set of teeth.

While some teeth whitening toothpaste does not contain any bleaching agent, unlike certain other OTC or dentist, recommended at-home whitening products like strips or mouth trays with gel, others like ‘Colgate Optic White’ do contain hydrogen peroxide for improved whitening effects.

The right whitening toothpaste can also fight cavities, reduce plaque buildup and prevent bad breath.

Since most teeth whitening toothpaste contain similar compounds as regular toothpaste but are often finer versions, they may not cause excessive wear and tear of teeth enamel and can be used more frequently.

Teeth whitening toothpaste is a simple, inexpensive and effective way to maintain teeth that have been whitened using other procedures. Home teeth whitening have the advantage of not having to spend time at the dentist’s clinic.

Teeth whitening toothpaste can simply be a part of your daily brushing and flossing routine.

However, since this toothpaste can only deal with surface stains, they must not be substituted for regular visits to the dentist for a professional cleaning.

Another advantage of at-home teeth whitening is that you can combine various products to make them more effective and achieve a brighter smile.

For example, if you use a dentist-recommended whitening tray or whitening strips, you can also use whitening toothpaste and rinse at the same time.

In fact, some products are sold as an entire kit to be used in conjunction with each other.

You can check your progress and see if the teeth whitening toothpaste is really effective by taking frequent photographs of your teeth and comparing them etc. However, always check with your dentist before doing so.

Can whitening toothpaste cause sensitivity?

Can Whitening Toothpaste Cause Sensitivity

Whitening toothpaste can cause sensitivity.

And this is one of the most common problems associated with whitening toothpaste.

There are several reasons behind it and they are as follows:

  • Abrasion action of whitening toothpaste can trigger sensitivity. Whitening toothpaste with stronger formula can make use of the abrasion method to eradicate the outer layer and unveils a new white layer. This can cause high sensitivity in your teeth for some time.
  • Prolonged use of whitening toothpaste can remove lots of enamel. In such a situation chemicals in the toothpaste such as hydrogen peroxide do not help much as it can cause severe sensitivity among few individuals.
  • Some whitening toothpaste contains mild chemicals or polishing agents that can cause a bleaching action, which can also create a highly sensitive feel in your teeth.

Thus there can be several reasons that cause sensitivity in your teeth by using the whitening toothpaste. Sensitivity causes a tingling sensation in your gum nerves and teeth when you try

to eat or drink something that is hot or cold.

It is very painful in those cases where the gums of your teeth are very loose.

The nerves inside the gums get affected greatly worsening the situation.

If you drink too much cold or hot food items then the probability of more sensitivity in your teeth is possible.

Make sure you purchase the whitening toothpaste that arrives with ADA Seal of Acceptance.

Some whitening toothpaste also has mint and other ingredients that cause the cooling sensation in your teeth. Therefore, these toothpastes have to be avoided to prevent yourself from getting sensitivity feeling in your teeth.

Patients with teeth problem dread this kind of sensitivity in their teeth. Doctors repeatedly advise their patients to refrain from whitening toothpaste if it causes sensitivity.

Since it does not make the solution better rather it worsens it. This is a disadvantage of using these whitening toothpaste.

How to minimize the sensitivity

When you do not wish to discontinue using whitening toothpaste then make sure you buy only whitening toothpaste that has a mild formulation as it can minimize any kind of sensitivity.

Also, make use of a finer toothbrush with soft bristles to reduce the abrasive effect.

Make sure you try to use regular toothpaste on alternate days to reduce the sensitivity issue.

Make sure you choose the ones that have fluoride in it as it would enhance your teeth enamel.

Schedule regular appointments with your dentist to safeguard the health of your teeth.

Dental care with whitening toothpaste

No matter what kind of toothpaste you use you has to take good care of your teeth by brushing daily twice, eating the right food keeping in mind your teeth condition, try to keep acids away from your teeth.

If somehow you can save yourself from discoloration of your teeth then on sooner condition you will not need the urgency of using whitening toothpaste.

Whitening toothpaste should only be used after a thorough check from the doctor and if only prescribed.

Try to stick to the good brand of whitening toothpaste.

Top 10 Teeth Whitening Toothpaste

With more and more whitening toothpaste hitting the market every year, it becomes imperative to select the right one for use.

Care should be given to the ingredients that toothpaste entails and whether or not it has the ADA seal of acceptance i.e. that is has been approved as fit for use by the American Dental Association.

Crest 3D White Luxe, Glamorous White

Ingredients: Sodium Fluoride, Water, Sorbitol, Hydrated Silica, Disodium Pyrophosphate, Xylitol, Flavor, Sodium Hydroxide, Cellulose Gum, Cocamidopropyl Betaine, Sodium Laureth-2 Phosphate, Sodium Saccharin, Xanthan Gum, Carbomer, Sucralose, Peg-20M Or Peg-23M, Mica, Polyethylene, Titanium Dioxide, Blue 1 Lake

One of the most popular brands of toothpaste available in the market, the brand Crest was also one of the first to gain ADA seal of acceptance for its products. It has never failed to satisfy its customers and this product is not an exception.

The product uses silica as abrasive to polish and removes up to 90% of surface stains on the enamel.

It has additional benefits of cavity protection because it contains fluoride and the foaming action helps in deep cleaning even between your teeth.

This also makes it enamel safe for the fluoride helps in enamel building and stop enamel-eroding.

This toothpaste helps one whiten teeth quickly and the result is visible in 1-2 days.

Further, its mint flavor gives a fresh breath after use which many other whitening toothpastes fail to provide.

However still, one of the best features of this toothpaste is its whitelock technology that prevents future stains from occurring.

Lastly, this product is triclosan free. Triclosan is a popular antibacterial chemical that is used in some toothpaste.

Where it does fight bacteria and/or gingivitis, it is linked to antibiotic resistance and hormone disruption which may also cause cancer. This toothpaste does not contain triclosan, thus is safer to use.

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Pros : 

Based on the analysis of user feedback, here are the pros:

  • Helps prevent cavities and build enamel along with whitening teeth
  • Based on feedback, visibly whitens teeth in just 1-2 days.
  • No other toothpaste would be required as it contains fluoride which has antibacterial properties and anti-cavity action.
  • The mint flavor gives a fresh breath
  • Does not contain toxic chemicals like sulfate, DEA, SLS etc
  • It is triclosan free
  • Affordable price


The issues with crest 3D are the common issues which are with every teeth whitening pastes.

The abrasion might result in teeth sensitivity especially if you brush harshly or roughly.

Tooth pain or gum problems may arise in some cases (if the toothpaste doesn’t suit). These are common issues which are not brand specific.

Contains microbeads that cause gum infection and are not environment-friendly (Although crest has agreed to remove them and the newer batches do not contain these plastic beads)

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Tom’s of Maine Natural Fluoride Free, Antiplaque, Tartar Control & Whitening Toothpaste

Ingredients: Calcium Carbonate, Glycerin, Water, Xylitol, Hydrated Silica, Zinc Citrate Trihydrate, Sodium Lauryl Sulfate, Peppermint (Mentha Piperita) Oil, Carrageenan (Chondrus Crispus), Sodium Bicarbonate.

As suggested by the name, this toothpaste mostly consists of natural ingredients that can help fight teeth problems without the use of harmful chemicals.

The toothpaste whitens teeth and along with that control tartar and plaque buildup. Further, it is fluoride free, which may be harmful with excess use (can cause fluorosis etc).

It uses natural, hydrated silica (derived from sand) whose mild abrasive function whitens and polishes teeth gently by removing surface stains.

Compared to other teeth whitening toothpaste which use rough abrasive agents, this is a gentler method and do not lead to teeth sensitivity.

Other than that natural products like Xylitol (derived from birch trees) control prevents plaque buildup and Zinc Citrate prevents tartar.

Further, this product is naturally flavored and artificial sweeteners like aspartame are not added.

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Based on the analysis of user feedback, here are the pros:

  • It is fluoride free. Fluoride is known to cause many health hazards for it is the most reactive element. It is stored in the body and can mess up with enzymes as well. Fluorosis can also be caused by fluoride.
  • It mostly uses natural chemicals or chemicals derived from nature
  • It does not contain artificial flavor and/or sweetener (which are harmful)
  • It effectively whitens teeth and this is one of the few natural kinds of toothpaste to do so.
  • Problems like teeth sensitivity rarely occur as the silica used is gentle


The product consists of Sodium Lauryl Sulfate (SLS). SLS is a foaming agent has been proved to have some adverse effects. It can cause canker sores, skin/gum irritation, burning sensation etc

A small point – even though fluoride is harmful, in small quantities it effectively fights cavities. Although Xylinol has been known to have anti-cavity effects.

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Colgate Total Whitening Toothpaste

Active Ingredients: Sodium Fluoride (0.24%) (0.14% w/v Fluoride Ion), Triclosan (0.30%). Purpose: Anticavity, Antigingivitis.

Colgate is a brand that is almost synonymous with toothpaste and its popularity or service cannot be questioned.

So it seems fitting that they provide a great toothpaste for teeth whitening as well.

Colgate Total teeth whitening whitens teeth by removing surface stains and also fights gingivitis, cavities, tartar, and plaque. It also prevents future stains on teeth.

It is the best product for all-round protection as it protects not only the teeth but cheeks, gums, and tongue too from bacteria.

Its teeth whitening properties polishes the surface and one gets a healthy and brighter smile. It also gives 12-hour germ protection and fresh breath.

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Based on the analysis of user feedback, here are the pros:

  • One of the biggest advantages is the affordable prices
  • Gives all in one protection along with whiter teeth
  • Fights gingivitis, plaque, tartar, bacteria and gives 12-hour germ protection
  • Leaves the breath fresh and healthy
  • Removes stains and prevents further stains from occurring
  • Does not lead to teeth sensitivity


Triclosan is an active ingredient of this toothpaste. While triclosan is effective in fighting plaque and gingivitis, it is known to have lead to antibiotic resistance and hormone problems in organisms.

While these studies are still non-conclusive.

Based on the feedback from the online reviews and their analysis, compared to other products, this toothpaste’s whitening capabilities seems to be slightly low, but a lot depends on personal choice and teeth condition too.

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Sensodyne Pronamel Gentle Whitening Toothpaste

Ingredients: Aqua, Sorbitol, Hydrated Silica, Glycerin, Potassium Nitrate, PEG-6, Cocamidopropyl Betaine, Aroma, Titanium Dioxide, Xanthan Gum, Sodium Saccharin, Sodium Fluoride, Sodium Hydroxide, Limonene

The enamel of our teeth erodes over time and one of the major reason for that is acid erosion (erosion of enamel caused by acidic food products like soda etc).

This leaves the upper layer of the teeth either transparent and/or thin such that the inner yellow dentin is visible and our teeth appear dirty.

In such cases, normal teeth whitening toothpaste prove to be harsh and can cause/increase teeth sensitivity.

Sensodyne Pronamel Gentle Whitening toothpaste is different for it helps in enamel building and protecting which naturally whitens our teeth. It builds and polishes a new layer of enamel and remove the stains to give whiter teeth.

Not only that, it leaves a fresh breath, cleans effectively, and also fights cavities. It uses hydrated silica which is gently abrasive in nature and helps in gentle whitening of teeth.

An additional benefit of this toothpaste is that it helps those with sensitive teeth for it helps build layers on the inner dentin and strengthens teeth.

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Based on the analysis of user feedback, here are the pros:

  • Fights sensitivity along with bad breath, cavities and acid erosion.
  • Builds enamel, whitens teeth and brings out their natural color
  • Does not contain harmful chemicals like SLS, DEA, etc
  • Best for those who are unable to use whitening toothpaste because of teeth sensitivity.
  • Fluoride in this product reduces the chances of cavities


Based on the analysis of online reviews, here are some cons of the product –

  • The product is expensive and the quantity is low
  • Many do not like the taste of this toothpaste
  • Compared to the Sensodyne product which does not have a whitening agent, it is less able to cure sensitivity.
  • The whitening abrasives may irritate the teeth (this is not a brand specific issue though)

According to some, the whitening agents in this are mild and their work is slower and less visible compared to others.

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Rembrandt Intense Stain Toothpaste

Ingredients: Active ingredients Sodium Fluoride 0.243% (w/w), hydrated silica, glycerin, sorbitol, tetrapotassium pyrophosphate, flavor, titanium dioxide, sodium lauroyl sacrosinate, cellulose gum, lauryl glucoside, PVP, cocamidopropyl betaine, sodium saccharin and sucralose

Developed in 1989 by a leading cosmetic dentist, thus this brand is a product of a dream to make better toothpaste. Therefore, it is not surprising that it is one of the best teeth whitening brand in the market.

Focused primarily on teeth whitening it removes surface stains caused by coffee, tea, wine or smoking. It also prevents plaque buildup, tartar, and gumline erosion.

It is power packed with teeth whitening substances. It consists of Citroxain, an enzyme derived from papaya which naturally whitens teeth.

There is also alumisil, which is another powerful teeth cleaning agent. The toothpaste has a unique blend of micro-polishers which clean teeth surface and a chemical that adheres to tooth to prevent future stains.

This product also fights cavities, plaque, and tartar effectively because it has fluoride. This also helps in strengthening the teeth.

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Based on the analysis of user feedback, here are the pros:

  • It has great results in terms of whitening
  • It can also be used on teeth that have had bonding or veneering done.
  • The effect can be seen in a matter of hours


Based on the analysis of online reviews, here are some cons of the product –

  • Many people complain of intense pain upon using this product.
  • Some users commented that it also causes sensitivity
  • There have also been many complaints of bleeding or burning gums.

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Crest Complete Whitening Plus Scope Toothpaste

Ingredients: Sodium Fluoride, Sorbitol, Water, Hydrated Silica, Disodium Pyrophosphate, Sodium Lauryl Sulfate, Flavor, Sodium Hydroxide, Alcohol (0.7%), Xanthan Gum, Sodium Saccharin, Glycerin, Carbomer, Cellulose Gum, Polysorbate 80, Sodium Benzoate, Cetylpyridinium Chloride, Benzoic Acid, Titanium Dioxide, Blue 1, Yellow 5

Another masterpiece from Crest, this toothpaste effectively removes surface stains using hydrated silica as abrasion material. It is a multi-benefit toothpaste for it not only whitens teeth but also fights cavities and tartar buildup.

One of the most interesting features of this product is that combines benefits of Crest’s complete whitening toothpaste and Scope’s mouthwash.

This one not only gets bright shiny teeth but also acquires fresh minty breath, a feat not many whitening toothpaste achieve.

It is also ideal for those with sensitive teeth for its mild abrasion does not lead to any sensitivity and it also helps in strengthening the enamel.

It is a perfect combination of clean and fresh and has almost no side effects.

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Based on the analysis of user feedback, here are the pros:

  • It is recommended as all in one toothpaste and helps in whitening, strengthening, cleaning and protecting teeth
  • It combines freshness of Scope mouthwash with Crest’s complete whitening toothpaste thereby solving the problems of both bad breath and yellow teeth
  • It leaves a fresh minty flavor in the mouth
  • Does not lead to any type of sensitivity (mostly)
  • Has minimal or no side effects
  • Fights cavity, tartar build up, and plaque


Based on the analysis of online reviews, here are some cons of the product –

  • Contains Sodium Lauryl Sulfate which is according to some is harmful to health
  • It also contains fluorine
  • The price may be a little expensive when considering the amount in a tube

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Opalescence Whitening Toothpaste

Ingredients: Sodium Fluoride 0.25%w/w (Anticavity), Glycerin, Water (aqua), Silica, Sorbitol, Xylitol, Flavor (aroma), Poloxamer, Sodium Lauryl Sulfate, Carbomer, Sodium Benzoate, Sodium Hydroxide, Sparkle, Sucralose, Xanthan Gum.

Again one of the all-rounder toothpaste, this item does everything from whitening teeth to fighting cavities.

The silica (a mild abrasive) present in this product effectively removes surface stains, while fluoride fights cavities effectively.

The flavors in this toothpaste are natural and leave a clean, minty and fresh breath behind.

This toothpaste had low abrasion formula so as to avoid sensitivity or enamel thinning. It helps, therefore, both in whitening the teeth and protecting them.

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Based on the analysis of user feedback, here are the pros:

  • Leaves behind dazzling white teeth and this goal is accomplished fast
  • Has good minty flavor
  • Most of the flavor and other ingredients are natural
  • Xylitol effectively fights plaque
  • It also prevents cavities and gingivitis because of active fluoride.


Based on the analysis of online reviews, here are some cons of the product –

  • Contains the chemical Sodium Lauryl Sulfate which according to some is harmful to our bodies
  • Even though it whitens our teeth but according to some people, the result may be minimal
  • Some users mentioned that the mint flavor may be too overpowering

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ARM & HAMMER Truly Radiant Whitening & Enamel Strengthening Toothpaste

Ingredients: Sodium Fluoride, Sodium Bicarbonate , Glycerin , Hydrated Silica , PEG-8 , Calcium Sulfate , Cocamidopropyl Betaine , Flavor , Sodium Saccharin , Potassium Phosphate , Sodium Carbonate , Calcium Peroxide , PVP , Titanium Dioxide

White teeth are not necessarily healthy teeth. This is exactly what the makers of this toothpaste understand.

With a unique formula that not only gives white dazzling teeth but is also adept in strengthening and building enamel, this toothpaste is an all-rounder.

It also contains fluoride which fights cavities so two problems of teeth whitening and cavity protection are solved in one paste.

It repairs damaged parts of the enamel and its hydrated silica gently cleans the stains off of the enamel.

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Based on the analysis of user feedback, here are the pros:

  • It whitens teeth and helps in building enamel
  • Strengthens enamel and fights cavities
  • Has a mild taste so does not overpowers or leaves a bad aftertaste
  • Works faster and can see the results in 5 days


Based on the analysis of online reviews, here are some cons of the product –

  • To some of the users, there were some side effects like burning gums.
  • Some users have complained of teeth sensitivity.

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Supersmile Professional Whitening Toothpaste

Ingredients: Sodium Monofluorophosphate, Water, Sorbitol, Dicalcium Phosphate Dihydrate, Sodium Bicarbonate, Calcium Carbonate, Titanium Dioxide, Cellulose Gum, Calprox, Sodium Perborate, Flavor, Corn Starch, Magnesium Carbonate, Sodium Lauryl Sulfoacetate, Sodium Saccharin.

One of the leading whitening toothpastes, Supersmile is one of the most efficient and highly recommended whitening toothpaste by the dentists across the world. It effectively whitens teeth and gives a dazzling smile just in just a few uses.

Unlike most whitening toothpaste that either has abrasives like silica or bleaches, this toothpaste uses Calprox to whiten teeth.

Where both the former substances can remove stains, the chances of teeth sensitivity or damage are high.

With calprox (which dissolves the pellicle layer to which stains adhere) such side effects are low and it is comparatively a safer option.

It also contains baking soda for clean, fresh and healthy mouth along with fluoride to fight cavities.

Yet the most interesting fact about this toothpaste is that it is safe on bondings, veneers, braces etc, so basically, everyone can use it.

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Based on the analysis of user feedback, here are the pros:

  • Gives beautifully white teeth and is efficient
  • Best for people with bonding, veneers, braces etc
  • Can be used by people who have sensitive teeth
  • Does not use harsh chemicals or abrasives for teeth whitening so is gentle
  • No burning or pain after using it
  • Prevents future stains
  • Does not contain harmful chemicals like SLS, DEA etc
  • Effectively removes stains from coffee, tea, wine etc


Based on the analysis of online reviews, here are some cons of the product –

  • Great at whitening but is not that great a teeth cleaner
  • It may not leave as fresh a feeling as other toothpaste
  • Is a little costly
  • Many people complain about the flavor (especially cinnamon)

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Luster NOW! Instant Whitening Toothpaste

Ingredients: Water, Silica, Sorbitol, Glycerin, PVM/MA Copolymer, Propylene Glycol, Sodium Lauroyl Sarcosinate, Flavor, Acrylates/C10-C30 Alkyl Acrylate Crosspolymer, Acesulfame Potassium, Sodium Benzoate, Sodium Hydroxide, Tetrasodium Pyrophosphate, CI 77891, CI 42090, CI 77019

With bluverite, a chemical that tints your teeth to create an optical of whiter teeth, in the product, this toothpaste has the capacity to brighten your teeth instantly.

Combined with silica which gently removes stains, this toothpaste combines the best of both worlds by giving instantly brighter teeth (because of bluverite) and stain free teeth that develop over time.

Not only does it whitens teeth in one brushing, it is safe to use on dental restorations which is something not all whitening toothpastes are qualified to do.

It is safe on enamel and is the go to paste for last minute whitening.

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Based on the analysis of user feedback, here are the pros:

  • Gives a lighter shade of teeth instantly
  • New Bluverite formula that creates and optical for brighter teeth and the result stays for hours
  • No pain or burning sensation
  • Naturally brighter teeth with use over time
  • Can whiten teeth even for heavy smokers or coffee drinkers


Based on the analysis of online reviews, here are some cons of the product –

  • This works more like an optical illusion and is more like makeup. The teeth are just covered with a white substance not cleaned thoroughly
  • The flavor of the toothpaste is not pleasing to many
  • It is not a good cleaner and does not fight other problems like cavities or tartar.
  • The actual whitening or stain removing effect is not good.

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In the end..

There are many teeth whitening toothpaste available in the market which advertise different ways they use to whiten your teeth.

From abrasives to chemicals to optical illusions there is no dearth when it comes to choosing whitening toothpaste, yet care should be given while buying one of these and the pros and cons should be assessed before finalizing the toothpaste.

ReviewsWorthy Team

Our team consists of enthusiastic and passionate people from different fields and experience. Some are geeks and spend most of their time among gadgets while others love nature and are always on the move! We spend 10s of hours researching and writing on each topic. The articles are then quality checked by our editors. View our "About us" section for more details about process and team.

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